About 417-Dentists
I’m Chris Beyer
I manage and maintain this blog, alongside countless others. The purpose of this site is to educate and inform local consumers about dental services in their area, and to share (mostly) physician-backed tips on good dental health practices.
100% Factual Transparency (links to references)
Editorial Integrity & Openness to Feedback
Only Fact-based Content with Citations

how the blog is researched & written
Content Creation Process
The blogs on this website are written based upon Google’s primary search results, some academic journals (citation links are provided at the bottom of each article). There are also 1:1 personal interviews with dentists who are actively practicing in the local area. These conversations are uploaded to the site after some heavy editing for the sake of brevity, but the information is used to inform the blog content. All sources undergo a brief fact-check before being published.
The BEST Reasons to Hire an SEO for Your Dental Practice
1.) SEO can offer amazing long-term lead-generation potential
2.) Increase web traffic in a cheaper way than costly Google Ads
3.) Start dominating for local search results and stay far ahead of competitors
Why Hire a Dentistry SEO Professional?
An experienced SEO who understands the dental industry will take care of the tedious, time-consuming process of researching, identifying, and tracking profitable customer keywords. He or she can create more valuable, in-depth content that search engines like Google will LOVE. Big-box agencies are a numbers game. They churn and burn through clients, giving them the minimum monthly deliverables (a blog post) each month! SEO is too competitive in 2025. That won’t get you results. Hiring a dental SEO expert gives you an edge over your competitors. A well-trained SEO will craft compelling content and implement any site-wide technical and on-page adjustments required to start getting more leads.
The process of SEO can attract new patients to your practice. It can also transform a website landing page into a passive lead-generating asset for months, if not years on end. When SEO is done correctly, by the creation of quality content and backlink acquisition, your domain and brand will remain largely unaffected by Google’s frequent algorithm changes.
Find a Local SEO SpecialistWhy You Should Avoid Hiring a BAD SEO Pro
SEO, when poorly done, can get you penalized. It can get you BANNED from Google’s search results! Even if it’s a minor penalty, it can impact your website’s ability to rank on Google in the future. Given that this search engine is a monopoly, the stakes are pretty high.
Personally, I only employ white-hat SEO tactics that run the same formula in different contexts: content + backlinks = rankings and traffic. It’s that simple.
SEO Management for Dentists in Springfield (2025 Schedule)
Due to an increasingly tight schedule and very limited time for client work, I only take less than a handful of clients per month. My 40-hour-per-week role is as an SEO manager for an e-commerce company and its subsidiaries. This alone consumes the majority of my work week.